Copy guidelines

Recommended terminology for account opening and feature descriptions.

Use account-first language everywhere your users read about UR. The tables below show the wording to use and the wording to avoid.

Account opening and setup

Use this	Not this
"Open your account"	"Apply for a card"
"Get started with UR"	"Card application"

Feature descriptions

Use this	Not this
"Manage your balance"	"Top up your card"
"Deposit funds to your account"	"Card balance"
"Send money to any external account"	"Load your card"
"Convert crypto directly into your account"
"Spend your balance with a debit card"